crm客户关系管理系统的基本架构是什么？（crm 客户关系系统）

crm客户关系管理系统的基本架构是什么？

crm客户关系管理系统是帮助企业管理客户关系的软件系统，一个完整、有效的crm系统应当包含以下四人子系统：crmcrmcrmcrm

1、crm系统包含客户合作管理系统

crm系统（客户合作管理系统）要突出以客户为中心的理念，首先应当使客户能够以各种方式与企业进行沟通交流，而crm系统（客户合作管理系统）就具备这项功能

2、crm系统包含业务操作管理系统

企业中每个部门都需要与客户进行接触，而市场营销、销售、客户服务部门与客户的接触最为频繁，因此，客户关系管理销售、客户服务与支系统需要对这些部门提供支持，业务操作管理系统便应运而生。业务操作管理系统主要实现了市场营销、持等二种其木功能

3、crm系统包含数据分析管理系统

数据分析管理系统主要实现数据仓库、数据集市、数据挖掘等工作，在此基础上实现商业智能和决策分析。此系统主要负责收集、存储和分析市场、销售、服务及整个企业的各类信息，对客户进行全方位的了解，为企业市场决策提供依据，从而理顺企业资源与客户需求之间的关系，提高客户满意度，实现挖新客户、支持交叉销售、保持和挽留老客户、发现重点客户.支持面向特定客户的个性化服务等目标。crmcrmcrmcrm

4、crm系统包含信息技术管理系统

考虑到crm（客户合作管理）的各功能模块和相关系统运行都由先进的技术进行保障，对于信息技术的管理也成为CRM系统成功实施的关键。crmcrmcrmcrm

crm客户关系管理系统的基本架构是什么？

cm客户关系管理系统的出现给企业带来的便利，完整的crm客户管理系统由客户合作管理系统、业务操作管理系统、教据分析管理系统、信息技术管理系统四个子系统构成基本架构。

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本文为科普类文章，不作为选择建议或投资建议。

翻译：

crm Customer relationship management system is to help enterprises manage customer relationship software system, a complete and effective crm system should contain the following four subsystems:crmcrmcrmcrm

1. crm system includes customer cooperation management system

crm system (Customer cooperation management system) To highlight the concept of customer-centric, first of all should enable customers to communicate with the enterprise in various ways, and crm system (customer cooperation management system) has this function

2. crm system includes business operation management system

Every department in the enterprise needs to contact with customers, and marketing, sales, customer service and customer service departments are the most frequent contact with customers, so customer relationship management sales, customer service and branch systems need to provide support for these departments, business operations management system came into being. The business operation management system mainly realizes two kinds of functions such as marketing and holdingcrmcrmcrmcrmcrmcrmcrmcrm

3. crm system includes data analysis management system

Data analysis management system mainly realizes data warehouse, data mart, data mining and other work, on this basis to achieve business intelligence and decision analysis. This system is mainly responsible for collecting, storing and analyzing all kinds of information about the market, sales, service and the entire enterprise, to have a comprehensive understanding of customers, to provide a basis for enterprises to make market decisions, so as to straighten out the relationship between enterprise resources and customer needs, improve customer satisfaction, achieve new customers, support cross-selling, maintain and retain old customers, and find key customers. Supports goals such as personalized service for specific customers.crmcrmcrmcrm

4. crm system includes information technology management system

Considering that the functional modules of crm (Customer cooperation management) and the operation of related systems are guaranteed by advanced technology, the management of information technology has also become the key to the successful implementation of CRM system.

The appearance of cm customer relationship management system brings convenience to enterprises. The complete crm customer management system consists of four subsystems: customer cooperation management system, business operation management system, data analysis management system and information technology management system.crmcrmcrmcrm